Carnival Corp. introduces social responsibility brand

Posted on Friday, June 19th, 2015 at 6:23 pm    

Cruise company Carnival Corp. launched a tenth brand called “fathom” on June 4 marketed towards social responsibility, according to the Miami Herald.

The new cruise – although the company is hesitant to even call it that – will feature much of the usual cruise activities, such as wind surfing or hiking, but now passengers also have the chance to plant cacao, manufacture chocolate with and for a women’s cooperative, work with volunteer educators to teach English to children and adults alike, and build water filtration systems – all while traveling in Carnival’s ship.

According to research made by the company, it is highly likely that the fathom customer base will focus on three key groups: older millennials who possess disposable income, older adults who want to devote their time and not just their money to a cause, and families with children aged eight and above who want to spend a meaningful family vacation together.

If anything goes wrong on your cruise and you or a loved one suffers from injury or negligence, the legal team at the Louis A. Vucci P.A., may help you pursue restitution from those responsible. Call us at (786) 375-0344 today to learn more.