Royal Caribbean CEO eliminates last-minute discounts

Posted on Monday, April 27th, 2015 at 5:35 pm    

Royal Caribbean Cruises Ltd. chairman and chief executive officer Richard Fain announced on April 20 that the company adopted a policy starting in March that effectively eliminated the use of last-minute booking discounts on cruises longer than two to four nights in North America, the Miami Herald reported.

Fain said that the reason they used to do last-minute discount booking to fully book the cruise ship. However, he recently stated that this strategy negatively impacts short-term sales because guests who depend on last-minute booking do not see an incentive to book early. Additionally, the company does not gain revenue from those last-minute passengers.

Royal Caribbean Cruises, which is purported to be the second-largest cruising company in the world, reported profits of $45.2 million in the first quarter that ended March 31.

Our attorneys at the Louis A. Vucci P.A., can be counted on to represent individuals who have been hurt during their stay on a cruise ship. Call our offices today at (786) 375-0344 to schedule an appointment with a member of our legal team.